Mainly Toys, Auckland’s favorite Toy Store, was founded in 1988 by its former owners who sold the store to Kylie Watts in 2011. It was located at 539-541 Mt Eden Rd in Auckland’s Mt Eden Village for 27 years (1988 – 2015). However in Mar 2015, store was relocated to 333 Remuera Road in Auckland’s affluent suburb of Remuera Village.
Mainly Toys has been voted Best Toy Shop in Auckland for seven years running by Metro Magazine’s Best of Auckland readers’ poll. Store has also won numerous Mystery Shopper Customer Service Excellence awards.
The Store regularly hosts $10 Gift Voucher hunts on school holidays which adds a treasure hunt feel to the total experience. Kids are encouraged to search every nook and corner of the store (over a toy, under the table, behind a shelf etc.). Mainly Toys also does a 20% off everything in store one day sale on a Friday in November every yr. In addition, the store regularly organizes one-off competitions such as ‘Post with the Most’, Dragon Brothers Book competition etc. Klutz, Mellisa & Doug are some of the top selling brands in store. Mainly Toys also offer complimentary gift wrapping service.
On the negative side, Mainly Toys has a very small selection of toys available for online shopping vs. a wide assortment in store. Flat-Rate Shipping is $7 on all orders. Orders over $99 qualify for Free Shipping within NZ.
Location: 333 Remuera Road, Remuera, Auckland 1050
Tel: +64 9 630 6318
Monday – Friday 9.30am – 5pm
Saturday 9.30am – 3pm
Sunday 10am – 3pm